Milk Tea Party — TY ARCHIVE

TY ARCHIVEPhotography Design AbouTY

Project Type: Graphic Design / Space Design / Photography
Project Name: Milk Tea Party
Client: DELPHIC
Location: Museumhead, Seoul, South Korea
Date: 2023

서울 안국에 위치한 쇼룸 뮤지엄헤드(Museumhead)에서 3일간 진행된 차 브랜드 ‘델픽(Delphic)’의 상하목장 × 델픽 팝업 스토어의 비주얼 아이덴티티 디자인을 맡았습니다. ‘Milk Tea Party’를 콘셉트로, 델픽의 찻잎과 상하목장의 밀크 아이스크림을 그래픽 모티프로 형상화하여 포스터 및 건물 외벽(메인 파사드) 디자인에 적용하였습니다. 브랜드의 감성과 제품 특성을 시각 언어로 유쾌하게 풀어낸 프로젝트입니다.

J’ai conçu l’identité visuelle du pop-up store Sangha Farm × Delphic, présenté pendant trois jours dans le showroom Museum Head, situé à Anguk, Séoul. Autour du concept Milk Tea Party, les feuilles de thé de Delphic et les glaces au lait de Sangha Farm ont été transformées en motifs graphiques ludiques, appliqués aux affiches et à la façade principale du bâtiment. Ce projet exprimait de manière joyeuse et visuelle l’univers et la personnalité des deux marques.

I designed the visual identity for the Sangha Farm × Delphic pop-up store, held for three days at Museum Head, a showroom located in Anguk, Seoul. Centered around the concept of Milk Tea Party, the project reinterpreted Delphic’s tea leaves and Sangha Farm’s milk ice cream into playful graphic motifs, applied to posters and the building’s main façade. It was a project that visually captured the spirit of both brands in a cheerful and expressive way.

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