Project Name: Gomee Project
Location: Seoul, South Korea
Date: 2020
#가구디자인 #고양이가구 #브랜딩 #1인가구 #비주얼아이덴티티 #furnituredesign #prototype #branding #catfurniture #visualidentity #singleliving #designmobilier #mobilierpourchat #smallspaceliving
Inspiré du concept “Plug-in” d’Archigram, ce mobilier modulaire et multifonctionnel est conçu pour être partagé entre l’humain et son compagnon félin.Chaque module peut être assemblé et étendu librement selon les besoins de l’utilisateur — offrant un espace de repos sécurisé pour le chat, et des solutions de rangement pratiques comme des étagères ou compartiments pour l’humain.
Ce design vise une utilisation flexible de l’espace et s’inscrit dans une approche de vie quotidienne adaptée aux logements compacts, notamment pour les personnes vivant seules.
Inspired by Archigram’s “Plug-in” concept, this modular multifunctional furniture is designed to be shared between humans and their feline companions. Each unit can be freely expanded and assembled according to the user’s needs—offering a secure resting space for cats and practical storage solutions such as shelves or compartments for humans.
It aims to provide flexible spatial utilization and a lifestyle-oriented design, particularly suited for compact living environments such as single-person households.
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고미 프로젝트(Gomee Project)는 저의 석사 졸업 작품이자 논문 연구를 기반으로 진행한 디자인 프로젝트입니다. 1인 가구와 반려묘가 함께 생활하는 동시대의 주거 형태에 주목해, 사람과 고양이가 함께 사용할 수 있는 가구 디자인과 그에 맞는 브랜딩 시스템을 개발했습니다.
가구 프로토타입 제작을 시작으로 브랜드 네이밍과 로고 디자인, 패키지 및 사용 설명서, 비주얼 아이덴티티, 촬영 디렉션까지 전반적인 브랜드 경험을 설계하였으며, 제품과 시각 언어가 유기적으로 연결되도록 구성했습니다.
Gomee Project est mon projet de fin d’études de master, développé dans le cadre d’une recherche en design. Inspiré par les modes de vie contemporains où des personnes seules cohabitent avec leur chat, le projet propose un mobilier pensé pour être utilisé à la fois par l’humain et l’animal, accompagné d’un système de marque cohérent.
À partir d’un prototype fonctionnel, j’ai conçu le nom de la marque, le logo, l’emballage, le guide d’utilisation, l’identité visuelle ainsi que la direction photo, afin d’offrir une expérience globale où l’objet et son langage visuel forment un ensemble harmonieux.
Gomee Project is my master’s graduation project, developed as part of a research-based design thesis. Focusing on contemporary living situations where single-person households live with companion cats, the project explores furniture that can be shared by both humans and felines, alongside a cohesive branding system.
Beginning with a functional prototype, I designed the brand name, logo, packaging, user manual, visual identity, and photo direction—shaping a consistent brand experience in which product and visual language are seamlessly integrated.